Singer-Backed Summer Seltzers

Singer-Backed Summer Seltzers

Truly Hard Seltzer, a leading sparkling alcoholic beverage brand owned by The Boston Beer Co., has announced the launch of its Truly Poolside Variety Pack, a new limited-edition flavor pack inspired by beloved pop star Dua Lipa’s second studio album, ‘Future Nostalgia.’

Designed specifically for the approaching summer season, the pack includes four all-new fruity cocktail flavors including Pi~na Colada Style, Orange Peach Fizz, Strawberry Melon Fizz, and Kiwi Mojito Style. In addition, the new can designs draw on the retro-inspired visual motifs of ‘Future Nostalgia.’

“I love exploring new ways to express my creativity,” Dua Lipa said in a statement. “Playing CFO, Chief Flavor Officer, for Truly’s new Poolside Variety Pack is the latest trick up my sleeve and it being ready just in time for summer is no coincidence.

Image Credit: Truly Hard Seltzer


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