Metaverse Pop-Up Shops

Metaverse Pop-Up Shops

Metaverse Pop-Up Shops

Many fashion brands are participating in Decentraland’s Metaverse Fashion Week, including Italian luxury brand Hogan, which is launching a virtual pop-up store and its first NFT. With Exclusible, the premium NFT platform for luxury digital collectibles, Hogan is dropping the immersive Hogan Untraditional NFT Collection. This non-fungible token release celebrates the Untraditional re-edition of the brand’s first-ever sneaker.

At the Hogan-X afterparty, there will be a dance competition in the virtual world, where attendees can claim pre-sale non-fungible token spots and exclusive NFTs. Within Decentraland and Boson Protocol’s metaverse marketplace, Hogan will be opening the doors to a virtual pop-up that shares physical products from the brand as NFTs. This activation meets the demand for global brands to have a presence in the metaverse.

Source:https://www.trendhunter.com/trends/virtual-pop-up-store

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